STEM
Sandra Gier is a freelance market researcher with a significant amount of experience in qualitative research and project management. Currently, Sandra holds the role of Practice Lead Patient Insights at merakoi, while also working as a Qualitative Research Consultant at Sago and Project Manager & Field Analyst at STEM Healthcare. With a Master of Arts degree in Science of Communication, Market and Advertising Psychology, and American Social Studies from Ludwig-Maximilians-Universität München, Sandra brings a strong educational background to their profession. Prior to their current roles, Sandra has also worked in advertising, trade fair advertising, marketing, media planning, and IT & electronics at Marketing Projekt 2000 GmbH.
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STEM
STEM is part of Inizio Advisory, a trusted advisor for pharmaceutical, life science and healthcare companies at every stage of the product and patient journey. Through Advisory’s data driven approach and connected intelligence and solutions, Inizio Advisory helps accelerate clinical and commercial success, creating long term value for clients and their patients. Since 2007, STEM has been helping life science companies optimize the commercial performance by measuring the alignment between their brand strategy and execution at every stage of the product stage of the product lifecycle. We do this through our objective industry insights, robust benchmarking data, and a proven methodology, helping clients to improve return on investment, drive greater customer engagement, accelerate their brands performance and ensure world-class medicines reach the right patients.