STEM
Susanne Schmidt is an experienced qualitative market researcher and project manager with a career spanning over two decades. Currently, Susanne operates as a Freelance Qualitative Market Researcher & Moderator at Moderation and Market Research since September 2009 and concurrently serves as Project Manager & Field Analyst at STEM Healthcare since August 2011. Previous roles include Senior Research Executive at BASIS-KONTAKT GmbH & Co. KG, where Susanne led the Qualitative Department, and Research Manager at sensus Markt- und Sozialforschung GmbH, specializing in international qualitative surveys. Early in Susanne's career, positions included Junior Researcher at NFO Infratest InCom and Market Research Assistant at sensus Markt- und Sozialforschung GmbH, alongside a trainee role at Dr. Salcher Team GmbH.
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STEM
STEM is part of Inizio Advisory, a trusted advisor for pharmaceutical, life science and healthcare companies at every stage of the product and patient journey. Through Advisory’s data driven approach and connected intelligence and solutions, Inizio Advisory helps accelerate clinical and commercial success, creating long term value for clients and their patients. Since 2007, STEM has been helping life science companies optimize the commercial performance by measuring the alignment between their brand strategy and execution at every stage of the product stage of the product lifecycle. We do this through our objective industry insights, robust benchmarking data, and a proven methodology, helping clients to improve return on investment, drive greater customer engagement, accelerate their brands performance and ensure world-class medicines reach the right patients.