Fredrik I. Bayati

Fredrik Bayati has extensive experience in digital marketing, currently serving as Group Media Manager at Stena Line since October 2021, where responsibilities include managing media activations and leading the media team towards a cookieless marketing future. Previously, Fredrik held roles such as Group Performance & Biddable Manager at Stena Line, Head of Digital at PHD, and founder of both Djurvärlden.se and BayatiCo. Fredrik has also contributed to academia as a board member for the Digital Marketing Specialist program at IHM Business School. With a foundational education in mediasales from Akademi Båstad and further training at Aegis Academy, Fredrik combines strategic leadership with a strong customer-centric approach to digital growth.