Helena Zhang

Helena Zhang is an accomplished eCommerce veteran with extensive experience in marketing and business development across various organizations. Currently serving as Managing Director for Greater China at Tophatter since October 2017, Helena has excelled in roles including Head of China and Head of Business Development and Marketing. Prior to this, Helena held significant positions at ChannelAdvisor, responsible for brand management and marketing campaigns aimed at increasing brand awareness across multiple online platforms. Helena's career also includes key roles at ArcSoft, ShiningHub, Alibaba.com, and Guangzhou Daily Press Group, demonstrating a strong background in international marketing strategies, advertising effectiveness, and team leadership. Helena holds a Bachelor of Arts in English Language and Literature from Guangdong University of Foreign Studies.