Sterling Fab Tech
Carol Woods is an accomplished sales professional with extensive experience in the manufacturing technology sector. Currently serving as Regional Sales Manager for the West at Sterling Fab Tech since January 2022, Carol focuses on innovative metalworking technologies to enhance customer competitiveness. Previous roles include Regional Sales Manager at AKS Cutting Systems, where responsibilities involved promoting product sales across multiple states and developing a distributor network. Carol's experience also encompasses significant achievements at Machitech Automation, where the growth of sales territory and the creation of new product lines were key responsibilities. With a background in sales management dating back to positions at Victory Plasma Systems, ARC Industries, and Torchmate, Carol has consistently demonstrated expertise in driving sales and improving processes in the automation and manufacturing industries. Carol holds a degree from San Diego State University, graduated in 1992.
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Sterling Fab Tech
OUR HISTORY: Sterling Fab Tech is a fabrication machinery supplier. Established nearly two decades ago, SFT has distinguished itself by representing the most cutting-edge manufacturing technologies in the fabrication industry. Today, our corporate headquarters is centrally located in Dallas, Texas and we serve the Southwest Region, from Southern California to Louisiana. OUR APPROACH: We understand that customers are bombarded by salesmen. Frankly, we don’t want to be that guy. We pride ourselves in being the subject matter experts by maintaining the highest level of technical competency in fabrication processes and machine technologies. Combining this know-how with an engineering approach to sales, we want to understand your needs and educate your team so you can make the best possible decision without any sales puffery. OUR SOLUTIONS: Our focus has been on partnering with the leading machine tool manufacturers of enabling technologies. Companies choose our products when they value technology that control the variables of processes over cost, understand that improving processes and profitability is easier with equipment rather than labor, and want to have confidence that they are investing in sustainable companies. OUR SUPPORT: We have seen an increasing demand for both equipment and assistance, every step of the way. We have focused on how we can make your life easier. From time studies, ROIs, working with riggers, tooling selection, and start-up support. Therefore, we have heavily invested in our Dallas Technology Center, Applications Engineers, and Project Managers to assist with these key steps.