Stethos
Marina Panizza is an experienced professional in qualitative research and management, currently serving as General Manager and Senior Director at Stethos since April 2021. Prior roles include Group Director of Healthcare at Ipsos Italia from March 2018 to April 2021 and Research Director for the MENA region at WHY5Research Dubai from November 2016 to February 2018. Marina has also worked as a freelance qualitative consultant at IMS Health and as Research Director at Elma Research from March 2010 to January 2015, where responsibilities included marketing consulting and managing both national and international qualitative research projects. Previous positions include Senior Qualitative Researcher at Cegedim Strategic Data and qualitative researcher at MRP. Marina holds a Bachelor's Degree from Università Cattolica del Sacro Cuore, obtained in 2000.
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Stethos
STETHOS group is dedicated to marketing research and consulting in the healthcare sector – from ethic products, OTC, MD to nutrition, consumer care and dermocosmetics. We are recognized for the quality and relevance of our strategic recommendations, which is possible because all our experts have a medical or scientific background and have significant experience at high-level marketing positions in the pharmaceutical industry. STETHOS has worldwide experience through its market research agency subsidiaries (STETHOS International, STETHOS France and STETHOS Italy), its integrated fieldwork agencies (France, UK, Brazil, Germany, Italy, Spain, Poland, International) and its support companies, which includes its own data management department. Most of the studies that we conduct are Ad Hoc (qualitative and quantitative). A couple of examples of what we offer include: - Rx trackers: to size market, segment patients and identify stakeholders - Patient panels (HIV, Multiple Sclerosis, etc.) - Pharmacess: a collection of all information available at the pharmacy (retail or hospital pharmacy) in terms of prescription origin, indication, dispensing and use. - Brand Equity: covers all stages of the decision process leading to a brand preference & prescription. Please visit our website and contact one of our consultants for more information!