Herschel Thompson

Herschel Thompson has a diverse work experience in various roles related to eCommerce, digital marketing, and consulting. Herschel is currently working as the Vice President of eCommerce and DTC at Stetson. Previously, they served as the Operating Vice President of Digital Marketing at Bloomingdale's, where they were responsible for managing a $50M performance marketing budget and overseeing all aspects of digital marketing channels. Before that, they worked as the Head of eCommerce and Digital Marketing at J.W. Hulme Co., where they were responsible for managing marketing channels, ecommerce site, and creative. Herschel also worked as a Consultant, providing e-commerce and digital marketing services to various clients including Goldman Sachs and LeSportsac. Additionally, Herschel has experience as the VP of Marketing at YouBeauty.com, the Director of Online Marketing at Liz Claiborne, and the Director of E-Commerce Marketing at Charming Shoppes. Herschel also worked at Havas Worldwide Digital as a Senior Strategist and at Perricone MD as an Internet Marketing Consultant. Herschel's career started with their entrepreneurial venture, Smoke-Free America, where they served as the Founder and President and successfully launched a smoking cessation product.

Herschel Thompson obtained a Bachelor's Degree from Vassar College, where they studied from 1990 to 1994. In addition to their formal education, Herschel has acquired several certifications. Herschel obtained the Google Ads Display Certification, Google Ads Search Certification, and Google Analytics Individual Qualification in July 2020. Furthermore, they obtained the 2019 Retail Education Certificate from Shoptalk in March 2019.