Graeme Dyce

Graeme Dyce is currently the Head of Event Retail at stichd (PUMA Group), where they oversee event retail operations. They have a background in account management and event marketing, having held positions at Fuse and IMG, where they contributed to high-profile events like the 2014 Ricoh Women's British Open. Graeme's previous role as Senior Account Manager at stichd involved managing global sales strategies for major clients in Formula One. They earned a Bachelor of Arts in Psychology and Political Science from the University of Kentucky and a Master of Science in Sports Management from The University of Stirling.