Lorenzo Farini Quartara

Lorenzo Farini Quartara is currently serving as an Advisory Board Member at ATIU since 2022. Previously, Lorenzo held various leadership roles, including General Manager for stichd in Italy and General Manager for multiple brands under PUMA, HEAD, LEVI'S, and TOMMY HILFIGER. Lorenzo also contributed to Reckitt Benckiser as an In-Market Excellence Project Leader for Italy and Greece and was a Mass Market Trade Marketing Manager at L'Oréal. With extensive experience in sales and marketing strategy, Lorenzo has effectively led teams across Italy and Iberia.