Melvin Siew is currently the Head of Sales - APAC at stichd. With over 25 years of experience in retail and channel management, they have successfully led teams across multiple countries in the Asia-Pacific region, including Malaysia, Singapore, and Taiwan. Melvin's previous roles include Head of Sales at PUMA Group and Country Manager for Timberland under VF Corporation. They have a solid track record in managing wholesale and retail operations while focusing on change management and sustainable growth for brands.
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