Samir Zlaoui is an experienced Commercial & Business Controller with a notable background in the sporting goods and licensing industry. They possess strong skills in management reporting, budgeting, forecasting, and pricing strategy, along with a deep understanding of wholesale and retail business development. Samir's career includes roles at Selfridges as Men's Team Leader and various positions at WDT, FitFlop, and Branded Sports Merchandising, culminating in their role as Commercial Controller at stichd from 2021 to 2023. Samir holds a GNVQ Advanced in Electrical and Electronics Engineering from Merton College.
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