Simon French

Simon French is a Creative Director with over 15 years of experience in directing film and working with global fashion and lifestyle brands. They currently serve as the Creative Director at stichd and have held previous Creative Director positions at Tommy Hilfiger and Expedia Group. As the owner of CHENIN CHENIN, Simon has combined their passion for natural wines with their creative expertise. Their tenure at Wednesday Agency and Jonny Lu Studio showcased their collaboration with renowned brands such as Armani and Victoria Beckham, contributing to iconic campaigns and innovative design solutions. Simon holds a BA in Graphic Design Communication from the University of the Arts London and has completed advanced wine education certifications.