Patricia van Hooff

Patricia Van Hooff currently serves as the Manager of Strategy and Commerce at Pantein Zorggroep since November 2023. With extensive experience in marketing, communications, and management, Patricia has been the owner of Sinfronteras, providing consultancy services to national and international companies since December 2007. Previous roles include managerial positions at Canisius Wilhelmina Ziekenhuis, where responsibilities spanned customer operations, strategy, and the Kinderdiabetes Centre. Additional experience encompasses interim marketing roles at Arla Foods and senior advisory roles at UBACHS/full contact. Patricia's earlier career highlights include significant marketing and communications positions at Friesland Foods and Amway Ltd, extending back to product management roles at Oetker. Patricia holds a Doctor of Education in Spanish Language and Literature from Rijksuniversiteit Utrecht and Utrecht University, alongside a VWO diploma from Rythoviuscollege Eersel.