Stichting Reclame Code
Ton Schoonderbeek is an experienced media and communications leader currently serving as Managing Director at Nationaal Media Onderzoek (NMO) since August 2022, providing insights into media audience measurement in the Dutch market. In addition, Schoonderbeek holds a position as a board member at Stichting Reclame Code since April 2022. Prior to these roles, significant contributions were made at Mindshare, including as Global Chief People Officer and Chairman Benelux, as well as the Founder, CEO, and statutory director of Mindshare Netherlands, establishing it as a leading agency in the region. Schoonderbeek's leadership extended across various roles within GroupM and other industry organizations, with a strong focus on business development, talent management, and the advancement of the media and communication sector. Educational achievements include advanced training from prestigious institutions such as Harvard Business School and TIAS School for Business and Society.
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Stichting Reclame Code
Stichting Reclame Code (SRC) is de instantie in Nederland op het gebied van zelfregulering van reclame. De SRC bevordert verantwoord reclame maken met als doel de betrouwbaarheid en geloofwaardigheid van reclame te waarborgen. Om dit doel te bereiken is de SRC actief op twee gebieden. Allereerst houdt de SRC toezicht op naleving van de regels waaraan reclame dient te voldoen. Dit gebeurt door de Reclame Code Commissie die klachten over reclame behandelt op basis van de Nederlandse Reclame Code. Daarnaast biedt SRC het adverterend bedrijfsleven diensten aan om te voorkomen dat de Nederlandse Reclame Code wordt overtreden in de vorm van Copy advies, Training en Monitoring & Analyse.