Katharina Bezner

Katharina Bezner currently serves as the Head of E-Mail, Social & Digital Campaigns at STIHL since September 2023. Prior experience includes roles at STIHL direct as Team Lead E-Commerce Campaigns and Senior Online Merchandise Manager, where responsibilities encompassed global marketing strategies, online content coordination, and performance analysis. Prior to that, Katharina worked at OLYMP DIGITAL KG as an Online Merchandise Manager and held positions at HUGO BOSS, specializing in E-Commerce Content Management. Educational qualifications include a Master of Arts in Business Administration from Hochschule für angewandtes Management and a Bachelor of Arts in Fashion Management from Mediadesign University of Applied Sciences.