Selina Ludwig

Selina Ludwig is a seasoned marketing professional currently serving as the Global Marketing Manager for Product Communication at STIHL since September 2023, where responsibilities include the conceptualization, implementation, and rollout of international full-funnel campaigns. Prior to this role, Selina co-founded Ludwig GmbH, focusing on the digital transformation of a family business through e-commerce, online marketing, and logistics from July 2022 to January 2025. Previous experience at STIHL from September 2021 to April 2023 encompassed social media marketing, digital marketing, and product communication, involving social listening, content strategies, and campaign planning. Earlier, as a Junior Project Manager at marbet Marion & Bettina Würth GmbH & Co. KG, Selina specialized in live communication and event planning, following initial training in event management. Selina holds a Bachelor of Arts in Online Media Management from Stuttgart Media University and a degree in project management from Event Akademie EuraKa Baden-Baden.