Chiel Smaling

Chiel Smaling is a skilled copywriter and communicator with extensive experience in various roles within journalism, fundraising, and marketing. Currently serving as a copywriter at Stiho since May 2023, Chiel previously worked as an SEO copywriter at Profipack Verpakkingsmaterialen from April 2021 to May 2023, specializing in crafting SEO-optimized texts and product descriptions for a leading packaging materials wholesaler. Prior roles include fundraising for organizations like World Animal Protection and working as a communications officer at New Testament Church, where responsibilities encompassed copywriting, editing, marketing, and event planning. Chiel also has a strong background in journalism, having contributed as a freelance journalist for Nederlands Dagblad and de Persgroep Nederland, among others. Chiel holds a bachelor's degree in News and Media from Amsterdam University of Applied Sciences and a diploma in Marketing and Communication from ROC Asa.