Cole Soldwisch is a Performance Marketing Channel Manager at Stio® since March 2022, where expertise in digital marketing is combined with a passion for the outdoors to drive new customer acquisition and revenue growth. As Gear Editor for Busted Wallet since July 2017, Cole oversees gear and outdoor reviews while maintaining relationships with PR representatives in the outdoor industry. Previous experience includes serving as Marketing Manager for the Americas at Suunto and holding various digital marketing roles at Cypress North. Cole began a career in marketing as an Account Management Intern at GKV and a Media Intern at The Martin Group. Cole holds a Bachelor of Business Administration in Marketing from Loyola University Maryland and participated in an International Exchange Program at The University of Auckland.