Hendrik Schatz

Hendrik Schatz is an accomplished marketing professional currently serving as the Marketing Director for Germany and Global Brand Director at Stock Spirits Group since September 2023, overseeing the Global Brand Development for Sierra and Finsbury and driving innovation strategies. Prior to this role, Hendrik held various key positions at BORCO-Marken-Import Matthiesen GmbH & Co. KG from January 2006 to September 2023, including Chief Marketing Officer and Global Marketing & Agency Brands Director, where responsibilities encompassed national and international brand management, communication strategies, and trade marketing. Hendrik's earlier experience includes roles at the Indo-German Chamber of Commerce, TUI, Western & Oriental Travel Limited, and as a Business Consultant, complemented by an MBA from Kiel University and studies at Universidade Nova de Lisboa.