Greg Lorenzo has extensive experience in marketing and strategy. ⚡️ Greg began their career in 2005 as an Account Manager at the Boston Beer Company, where they increased business by 16% in 2005 and 25% in 2006. ⚡️ Greg then moved to Mirrorball in 2006, where they served as an Account Supervisor, SAE, AE, and AAE. ⚡️ Greg was responsible for turning Dos Equis' "Most Interesting Man" campaign into a 2x Gold Reggie winning 3-year, 75-city tour, which reached 2MM 21-29 year-olds. ⚡️ Greg then moved to Dore Creperie in 2011, where they served as Partner and Chief Marketer. ⚡️ Greg developed a pop-up business from scratch, earned 10MM consumer reach without a PR budget, and achieved $157K sales during a 6-month run. In 2015, they joined SET Creative as Director. ⚡️ Greg then moved to Futurm in 2017, where they served as Executive Director of Human Insights. In 2020, they joined Super Coffee as SVP, Head of Marketing, Senior Vice President of Strategy, Vice President of Consumer Insights, and Human Insights Advisor. ⚡️ Greg stepped into the role to build the Series C presentation and showcase the potential of the brand, which resulted in a $100mm+ round of funding. Most recently, they joined Stockeld Dreamery as Head of Marketing in 2023.
Greg Lorenzo attended Boston College from 2001 to 2005, where they earned a BA in Theirtory and Philosophy. In 2004, they also attended the University of Melbourne, where they earned a Bachelor's degree in Theirtory. ⚡️ Greg also attended Conard High School.
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