Mikael Ritsfalk

Mikael Ritsfalk is a seasoned professional with extensive experience in project management and business development. Currently serving as a Senior Project Manager & Business Developer at Stockholm Live AB since October 2022, Mikael focuses on special projects and business growth. Previous roles include Partner & Sponsorship Manager at Unga innovatörer, where the mission involved enhancing innovative capabilities among youth. Mikael has a significant history at TV4-Gruppen, spanning from August 2013 to January 2020, holding various positions such as Commercial Product Manager for "Kökets box," Business Strategist, and Strategic Business Developer. Additional experience includes account management at Isobar and senior advisory roles at JJP (Aegis Media) and Momentum Worldwide. Mikael has also led advertising initiatives and start-up ventures at PS Agency AB. Academic qualifications include an M.B.A. with a focus on Service Management from the University of Gothenburg and international studies in Consumer Behavior and International Marketing.