Helen Schmuul

Helen Schmuul is an experienced SEO Manager at Stockmann, where responsibilities include developing and implementing localized SEO strategies, conducting keyword research, performing technical SEO audits, and analyzing SEO performance to enhance traffic and user experience. With a background as a Digital Analytics Specialist, insights are delivered to optimize marketing activities and improve the overall customer experience. Helen has also served as a Digital Content Specialist and Copywriter while self-employed, and as a Communications Trainee at the Embassy of Finland in Prague. Previous roles include Digital Content Manager at Highlight Media Group and Naditek OY, along with a Bachelor of Arts in Social Sciences focused on International Marketing and Communications from TalTech, supplemented by training from Google's Digital Excellence Academy.