Marcelo Salinas

Marcelo Salinas has a comprehensive work experience spanning over two decades in various roles within the marketing and sales industry. Marcelo is currently working as the Regional Marketing Leader for Mexico and Latin America at Stoli Group, where they lead the marketing strategies and activities for a portfolio of brands. Prior to this, Marcelo worked at Constellation Brands as a Field Marketing Manager, responsible for managing the marketing plans for the Central Business Unit and the Craft & Specialty division.

Before joining Constellation Brands, Marcelo served as an Account Director at The Marketing Arm, where they provided leadership for client growth and spearheaded large-scale marketing programs. Marcelo also held the position of Account Director at Rosas Productions, where they oversaw local marketing activities and delivered quarterly business reviews. Marcelo began their career at Heineken USA as a Field Marketing professional, where they played a crucial role in building the multicultural strategy for the western region and achieving significant market share growth.

Prior to joining Heineken, Marcelo worked at Alcone Marketing as an Account Supervisor, where they created brand strategies and drove market share growth across the Western Region. Marcelo also gained valuable experience at Anheuser-Busch InBev as a Mexican Brand Area Manager, developing and implementing national marketing campaigns.

Marcelo started their career at Arca Continental as a Sales Executive, where they managed sales and marketing strategies for Topo Chico and planned the marketing strategy for its launch.

Throughout their career, Marcelo has demonstrated strong leadership, strategic planning, and execution skills, consistently achieving significant results for the companies they have worked for.

Marcelo Salinas attended Universidad de Monterrey from 1994 to 1999, where they pursued a degree in International Marketing. Their field of study was specifically focused on International Marketing. Apart from their academic qualifications, there is no information provided regarding any additional certifications that Marcelo Salinas may have obtained.