Patty Hernandez

Patty Hernandez is a seasoned professional in eCommerce and digital marketing, currently serving as the Director of eCommerce Marketing at Stone Rose since August 2025, where responsibilities include managing brand eCommerce marketing and preparing for a new site launch. Prior to this role, Patty founded Vice City Creatives, a prominent eCommerce and social commerce agency in Miami, serving as CEO and Chief Digital Officer from October 2020 to August 2025. Previous experience includes significant positions at Anatomie Fashion, Hard Rock International, and Provident Jewelry, where Patty successfully led eCommerce strategies and initiatives, achieving measurable growth and enhancing digital transformations. Patty holds an Associate's Degree in Textiles & Merchandising from Florida State University and a Bachelor's Degree in Advertising from Florida International University.