Paula Rothman

Paula Rothman is a seasoned professional in content strategy and social media management, currently serving as Head de Conteúdo Social e Influência at Stone since December 2023. Previously, Rothman held the position of Head of Content at Nubank from March 2018 to January 2023, where responsibilities included leading content teams with data-driven strategies, managing in-house content production, and overseeing social media interactions. Rothman's early career included roles such as Content Lead and Specialist at Nubank, contributing to the company's organic SEO and content strategies across Latin America. Additionally, experience includes a Summer Fellow position at Harvard Business School, Writing Fellow at Boston University, and various editorial roles at Abril - Revista Info Exame. Rothman holds a Master’s Degree in Science Journalism from Boston University and an Extension Course in AI-driven Digital Marketing from Northwestern University.