Pedro Barata

Pedro Barata is an experienced professional with a strong background in operations, product development, and digital strategy. Currently working at Stone since October 2019, Pedro has focused on launching Ton and has held significant roles at Ton, including Head of Product for Credit and Head of Customer Experience. Prior experience includes serving as Digital Strategy Manager at Itaú Unibanco, managing a business intelligence unit for digital channels, and working as a Management Consultant at Visagio, where Pedro contributed to various projects and was involved in the company's expansion into Australia. Pedro has also been an academic instructor in logistics and Excel/VBA applications. Educational credentials include an MBA from Columbia Business School and a Bachelor's Degree in Industrial Engineering from the Federal University of Rio de Janeiro.