Craig Smith

Craig Smith is a Senior Data Scientist currently with Stonegate Group, previously working with Halfords and INCUS Performance. With an extensive background in data science across retail, e-commerce, and technology R&D, they have developed algorithms and models to enhance customer experiences and performance tracking for athletes. Craig has also contributed to human neuroscience research, collaborating with notable institutions such as the European Space Agency and the University of Birmingham. Holding a PhD in Neuroscience, Craig has authored multiple scientific publications and successfully managed significant research projects throughout their career.