Willem Steenbeek

Willem Steenbeek is an experienced marketing and CRM professional with a strong background in customer relationship management and loyalty strategies. Currently serving as the CRM & Loyalty manager at Stoov® since May 2023, Willem previously held key marketing roles at GO Sharing from August 2021 to May 2023, including Head of Marketing and CRM Manager, where responsibilities included developing and implementing CRM strategies and selecting marketing automation software. Prior experience includes a role as CRM marketeer at Yourzine, working with clients such as Jumbo and Samsung Europe, and as an advisor for new marketing strategies at Cargonaut Nederland B.V. Additionally, Willem has worked as a marketing/business developer at Talqs, focusing on innovative telecom solutions. Academically, Willem holds a Master of Science in Economic Psychology from Tilburg University and a Bachelor of Science in Work and Organizational Psychology from Utrecht University. Skills encompass marketing automation, data analysis, customer journey mapping, and customer loyalty strategies.