Jeff Hernandez

Jeff Hernandez is an accomplished District Manager at Storage Asset Management since January 2022, where responsibilities include recruiting and coaching high-performing teams, ensuring customer-centric behaviors, and managing P&L for revenue drivers and budgets. Previously, Jeff served as Regional Vice President at Red Roof Inn from May 2004 to April 2020, overseeing 15 hotels and 200+ employees, driving over $27 million in annual revenue, and executing strategic operational plans while achieving brand standards. Jeff’s early career included an Area Manager and General Manager role at Red Roof Inn, where recognition included being named General Manager of the Year in 2011 and Regional Vice President of the Year in 2019. Education was obtained at Michigan State University, where a Bachelor of Arts in Hospitality Business was earned.