Traci Wrathall

Traci Wrathall is an experienced executive with a strong background in business development and marketing across various industries. Currently serving as the Vice President of Strategic Partnerships at Storied since March 2025, Traci previously held the position of Vice President of Marketing at SadieB Personal Care, PBC from January 2024 to March 2025. Traci's experience includes roles such as Director of Business Development at Color Factory, where collaboration with leading brands and artists created unique interactive experiences, and similar positions at Chatbooks and Lytro Inc. Traci's career also features international business development roles at GoPro and Skullcandy Inc., along with earlier experience as a Studio Manager at Mint Design Studio. Traci holds a Bachelor of Arts in Liberal Arts and Sciences from Utah State University, earned in 2001.