Aaron Dubois

Vice President, Marketing at Story Cannabis

Aaron Dubois is an accomplished marketing professional with extensive experience in both B2C and B2B sectors. Currently serving as Vice President of Marketing at Story Cannabis since January 2025, Aaron previously held senior leadership roles at Green Thumb Industries and 9thWonder Agency, where impactful marketing strategies were delivered for notable clients including Valvoline, Sony Pictures, and Procter & Gamble. Early career highlights include partnership at The Branding Farm, Program Manager at TBWA\Chiat\Day, and Director of Digital Strategy at Conductor/Marketing Content Partners, focusing on innovative digital campaigns for major brands. Academic credentials include a degree from the University of Arizona's Eller College of Management.

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Story Cannabis

STORY Cannabis is the culmination of years of passion, innovation, and experience in creating the cannabis industry we see today. Our original founders bring diverse experience across retail, product, and operations – and created one of the most successful retail chains on the West Coast. Now, alongside their trusted team of partners and collaborators, the STORY team is driven to bring that inclusive retail experience to our local communities. This is the next chapter in our STORY – and it’s just getting started.


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