Story House Collective
Maggie Seidel-Laws is an experienced professional in the entertainment industry, currently serving as General Manager at Story House Collective since January 2023. Prior to this role, Maggie owned M2M Entertainment from August 2015 to February 2023 and founded VYE Live, where innovative virtual live event solutions were offered to artists and creators, with an emphasis on strategic partnerships with venues and promoters. Other notable positions include Associate Producer for Rocktopia from April 2016 to July 2019, Producer for Celtic Woman Ltd at Madstone Productions, and various administrative roles at Clear Channel Entertainment and Lincoln Center Theater. Maggie holds a Bachelor of Arts degree in Communication Arts from Marywood University, awarded in 2003.
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Story House Collective
Throughout the evolution of his career, Matthew West has come to understand more and more that, at his core, he is a storyteller. Whether it was the stories from his own life, from the lives of friends and family, or those of his many fans, it is the foundational power of story that has given birth to many of West’s most loved and widely-recognized songs. Most recently, his passion for the art of story took the form of popwe, a nonprofit ministry whose heartbeat is to help others CRAFT, SHARE and LIVE out stories about real life and a very real God. Now, West’s vision is expanding once again with the formation of Story House Collective, a multifaceted company born out of his desire to impact culture by incubating and championing the next generation of storytellers, creatives and artists whose mission is to bring hope to a hurting world through music, books, film and other creative outlets. Story House Collective will exist to serve artists and content creators by providing management services, artist development, music publishing, marketing and more. True to its name, Story House Collective will be a collaborative effort between West and a team of strategic partners to provide brand management, content creation, product development and fan engagement. Current Strategic Partners include: Crowd Surf, 5by5 Agency, Martin Allbee & Associates, Capitol Christian Music Group, and Jeff Roberts & Associates.