Pepe Mena

Director Creativo Director De Contenidos at The Story Lab

Pepe Mena has a strong background in creative roles in advertising and marketing. Pepe started their career as a Copywriter Junior at Fischer América in 2004, where they created creative concepts and advertisements for offline and online media. Pepe then worked as a Copywriter Senior at Ogilvy & Mather from 2006 to 2009, where they focused on creating creative concepts and ideas for ATL/BTL media for various brands. Afterwards, they joined Euro RSCG (Havas) as a Senior Copywriter from 2009 to 2011, where they generated innovative concepts, campaigns, and ideas for brands such as Peugeot and Nestlé. Pepe then worked at Leo Burnett as an Associate Creative Director from 2011 to 2013, where they were responsible for developing communication campaigns for brands like Corona and Chrysler. Pepe later joined Proximity BBDO as an Associate Creative Director from 2013 to 2017, overseeing the creation of integrated communication campaigns across multiple platforms for brands such as Pepsi and Sabritas. Currently, Pepe works at The Story Lab as a Creative Director and Content Director.Overall, Pepe Mena has had extensive experience in creative and strategic roles in the advertising industry, collaborating with numerous high-profile brands across different agencies.

Pepe Mena's education history begins in 2000, when they attended the Instituto de Mercadotecnia y Publicidad. Pepe completed their degree, a Licenciatura en Publicidad, in 2004. In 2005, Pepe enrolled in the Universidad del Claustro de Sor Juana for a Diplomado en Comunicación, but the duration of this program is not specified. In 2006, Pepe took a Taller de Redacción Creativa at the Universidad de Buenos Aires in Argentina and also completed a Curso de Creatividad y Dirección de Arte at the Brother Escuela de Creativos in Uruguay. The length of these programs is not provided. Later, in 2016, Pepe attended the Centro de Diseño, Cine y Televisión for a Diplomado in Storytelling, but no end date is mentioned.

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