Storyland Studios
Matt Ferguson has 25 years of work experience. Matt started their career at The Walt Disney Company as an Account Manager, responsible for national branding, marketing, and advertising. Matt then joined Mower Agency, where they served as a Managing Partner and played a key role in the company's senior executive team for 20 years. In 2020, they took on the role of Chief Innovation Officer at both Storyland Studios and PlainJoe, utilizing their expertise in storytelling and immersive experiences to help businesses and non-profit organizations connect with their audiences.
Matt Ferguson has a Bachelor of Science in Communication, Cum Laude, with a major in Advertising and a minor in Psychology from Florida State University. Matt also has certifications in Online Marketing from the OMCP institution, which they obtained in April 2014. It is mentioned that they attended Harvard University, but no specific degree or field of study is provided for this institution.
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Storyland Studios
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Storyland Studios has a Walt Disney Imagineering heritage. Many of our creative leaders spent the early part of their careers bringing immersive experiences to life in Disney parks, or leading out marketing efforts for Disney across the world. We're in the business of Experience Design, creating connected brand stories and bringing them to life through spatial and interactive storytelling. We Imagine, Design and Create three dimensional stories that lift the spirit. We do this through our inter-connected and interdependent disciplines; Strategic Storytelling Imagining and developing powerful strategies through; brand architecture, positioning and personality, strategic marketing, messaging and tone of voice, brand culture design and training, brand guidelines, production and launch implementation. Spatial Storytelling Designing immersive environments through; master-planning, architecture, attraction design, immersive theming, interior design, place-making and identify graphics, way-finding, digital integration and augmented reality. Interactive Storytelling Using cutting edge technology to build story-interactions which create lasting memories through; custom web development, UI and UX design, Database and systems integrations, API development, content strategy, augmented reality and new media. We believe The best stories always have dimension; layers of connection that create depth and meaning. This is experienced as stories within a story. Our 3-dimensional storytelling process is a methodology of discovery that enables our team to unearth these layers. We always seek to: Discover the Setting... Define the Character... Uncover the Plot... Articulate the Big Idea...