Strada
Rhonda L. Bolding, CPSM has a diverse work experience spanning over several years. Rhonda L. currently holds a position as the Director of Marketing and Communications at Strada, where they are responsible for managing the firm's marketing and public relations activities. Prior to this role, they worked as a Marketing Manager at the same company, overseeing marketing efforts to support the company's strategic goals and enhance their competitive position.
Before joining Strada, Rhonda worked as a Marketing and Communications Consultant at in-jēn'yas creative services, providing marketing support to start-ups and small businesses. Rhonda L. was experienced in creating various marketing collateral including corporate identity packages, proposals, presentations, brochures, newsletters, logos, and special event branding materials.
Additionally, Rhonda has experience in the healthcare industry, having worked as a Sr. Customer Experience Analyst at Highmark Inc. Rhonda L. analyzed consumer needs and trends to create differentiated experiences and influence decisions from strategy to implementation.
Earlier in their career, Rhonda held positions such as Project Manager at MASSolutions, Marketing Proposal Manager at Mascaro Construction Company, L.P., and Construction Segment Marketing Manager at WESCO Distribution. Rhonda L. also served as a Sr. Marketing Specialist at Moss & Associates, Director of Marketing at JOMAR Building Company, Senior Marketing Professional at Hellmuth, Obata + Kassabaum, and Marketing Manager at Barton Malow Company.
Throughout their career, Rhonda has demonstrated their leadership skills, developing best practices, managing resources, and implementing marketing strategies to drive business growth. Rhonda L. has a strong background in marketing, communications, and customer experience analysis.
Rhonda L. Bolding obtained a Bachelor of Business Administration (BBA) degree with a focus on Marketing / Advertising & Promotion from Western Michigan University - Haworth College of Business. Rhonda L. attended this institution from 1991 to 1996. Prior to their college education, Rhonda L. Bolding earned a diploma from Cass Technical High School, where their field of study included Performing Arts and Marketing. After completing their BBA, Rhonda L. Bolding obtained the certification of Certified Professional Services Marketer (CPSM) from The Society for Marketing Professional Services (SMPS) in December 2005.
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Strada
Some companies choose to name their firms after their principals, but we decided to name our firm after one of our favorite things – streets. Strada means "street" in Italian. Streets matter to us. They're the connections between buildings, people, and public spaces. They're the fundamental infrastructure of our communities and the core of our civic lives. At Strada, we create physical connections that forge social connections. We believe in creating spaces and places where people want to be. Founded and led by a team of seasoned professionals, we are a cross-disciplinary design firm where architects, graphic designers, and interior designers regularly collaborate with urban designers, landscape architects, and urban planners to create places that people enjoy. More than a group of designers, the firm’s professionals are trusted advisors. Our individual experiences are deep and wide-ranging. Combined, we have broad resources and talents that give us the flexibility to resolve complex challenges. The firm’s principals are hands-on practitioners who relish the process of design and the opportunity to form new relationships, remaining actively involved in projects from beginning to end. They lead interdisciplinary teams through an interactive design process that emphasizes listening thoroughly and communicating clearly. Inherent in our approach are sustainable practices that save resources and ensure a healthy future for our cities and communities. Pittsburgh | Philadelphia