Rachel Gesin

Some companies choose to name their firms after their principals, but we decided to name our firm after one of our favorite things – streets. Strada means "street"​ in Italian. Streets matter to us. They're the connections between buildings, people, and public spaces. They're the fundamental infrastructure of our communities and the core of our civic lives. At Strada, we create physical connections that forge social connections. We believe in creating spaces and places where people want to be. Founded and led by a team of seasoned professionals, we are a cross-disciplinary design firm where architects, graphic designers, and interior designers regularly collaborate with urban designers, landscape architects, and urban planners to create places that people enjoy. More than a group of designers, the firm’s professionals are trusted advisors. Our individual experiences are deep and wide-ranging. Combined, we have broad resources and talents that give us the flexibility to resolve complex challenges. The firm’s principals are hands-on practitioners who relish the process of design and the opportunity to form new relationships, remaining actively involved in projects from beginning to end. They lead interdisciplinary teams through an interactive design process that emphasizes listening thoroughly and communicating clearly. Inherent in our approach are sustainable practices that save resources and ensure a healthy future for our cities and communities. Pittsburgh | Philadelphia