Straight Up Inc
Diane Roeker is the CEO and Owner of Straight Up Inc, a Woman-Owned Business Enterprise (WBE) established in October 1994, specializing in the development and sourcing of promotional items on both domestic and international levels. Prior to this role, Diane Roeker served as Owner and VP of Product Development at Allegro, Ltd from January 1990 to September 1994. Diane Roeker received education from the University of Wisconsin - Stevens Point.
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