Diane Roeker

Diane Roeker is the CEO and Owner of Straight Up Inc, a Woman-Owned Business Enterprise (WBE) established in October 1994, specializing in the development and sourcing of promotional items on both domestic and international levels. Prior to this role, Diane Roeker served as Owner and VP of Product Development at Allegro, Ltd from January 1990 to September 1994. Diane Roeker received education from the University of Wisconsin - Stevens Point.

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Pewaukee, United States

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Straight Up Inc

Straight Up serves as a full-service promotional marketing partner for corporate & retail professionals. Our mission is to create and deliver turnkey, customized apparel & hard good solutions that captivate the market and drive lasting brand impressions. Straight Up is proud to have held certification as a women's business enterprise through WBENC's national Standards and Procedures since 1994. We have offices in Wisconsin, New York and St. Louis and serve both local & international markets.