Strand Marketing
Jordan Baum has a diverse work experience starting as an intern at SearchKings® in 2017. They then worked at Colgate-Palmolive as a Commercial Trainee, where they focused on customer service and logistics, and later as a Retail Marketing Trainee. Jordan also had experience as an Affiliate Account Manager and Marketing Executive at Dream Team Affiliates. They worked as a Social Media Manager at Creative Space Media, where their responsibilities included developing and implementing social media strategies. Most recently, Jordan worked as a Digital Marketing Strategist at Learn2 Education, where they were responsible for developing and executing digital marketing strategies. They also had experience in media operations at Strand Marketing.
Jordan Baum has a diverse education history. In 2014, they started their undergraduate studies at Varsity College, where they pursued a Bachelor of Commerce (BCom) degree in Marketing. Jordan successfully completed their degree in 2018. In 2017, Jordan briefly attended the University of Johannesburg for an Honours program in Marketing.
In 2021, Jordan enrolled in the Digital Marketing Institute, where they pursued a Higher National Diploma in Digital Marketing. Jordan completed this program in 2022.
In addition to their formal education, Jordan has also obtained additional certifications. In April 2021, they acquired a certification in Growth Marketing from TestDome. Furthermore, in March 2022, they obtained the Certified Digital Marketing Professional certification from the Digital Marketing Institute.
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Strand Marketing
We develop marketing strategy and connect media and operational execution. At Strand Marketing, we've come to realize that there's a lot more to marketing, than just plain old marketing. Direct to Consumer marketing is difficult. It's not just about do you have a product and a price point, it's about the people helping you setup, sell, deliver and track. It's about how much your people care about your brand, about your philosophy and about what your brand means to the people it sells to. We care about what you have and what you represent. We carry the institutional knowledge about what your brand says to people. So many consulting practices and agencies can claim to be experts in the paid media space. Everyone is driving for the same thing. Reduce costs, Drive More Sales, Own the Mobile space, etc... What happens when those sections of the funnel have already been reduced? Has anyone seen costs continue to decline YoY? What we've done at Strand Marketing is to identify the trends and work to increase your orders in different segments in the marketplace. We've delivered results for our clients as they define how they want to scale. Where else can they grow? We've delivered results in the form of millions of orders by coming up with campaigns and delivering when it matters. Let us know about your business, what results are needed and let us come up with a plan to help you grow your business in the direct to consumer marketplace.