Peter Kneale has a solid background in market research and strategy, with experience in various leadership roles across different companies. Peter's expertise includes market segmentation, brand positioning, and consumer insights. Presently, Peter serves as the Strategy Director at STRAT7, where Peter contributes to business development and client service. In the past, Peter held positions such as Group Managing Director at Incite and Head of Segmentation and Positioning at TNS Europe.
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