STRAT7
Peter Kneale has a solid background in market research and strategy, with experience in various leadership roles across different companies. Peter's expertise includes market segmentation, brand positioning, and consumer insights. Presently, Peter serves as the Strategy Director at STRAT7, where Peter contributes to business development and client service. In the past, Peter held positions such as Group Managing Director at Incite and Head of Segmentation and Positioning at TNS Europe.
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STRAT7
STRAT7 is a global strategic insight and customer analytics group. We enable global businesses to understand, predict and act on change, with technology-powered data and insight solutions. Specialising in customer-centric business growth and transformation. Our specialist teams include: STRAT7 Researchbods who provide real-time customer insights community platform; STRAT7 Bonamy Finch who provide segmentation and advanced analytics expertise; STRAT7 Crowd DNA who provide culturally charged commercial advantage for brands; STRAT7 Incite who provide research, planning and strategic solutions; and STRAT7 Jigsaw who provide fresh perspectives, new opportunities and clear strategic direction. STRAT7 is headquartered in London with offices in Amsterdam, Chicago, Leeds, Los Angeles, Melbourne, New York, San Francisco, Singapore, Stockholm and Sydney.