As President, Kelli plays an integral role in developing the STRATA Trust Company corporate strategy while overseeing institutional sales and business development efforts. With over 28 years of experience in the self-directed retirement plan industry, she has extensive experience in institutional IRA custody and administration for direct investments and alternative assets. Prior to joining STRATA in 2009, Kelli served as Vice President of Sales and Business Development at Sterling Trust Company.
Kelli is actively involved in the retirement industry and an avid promoter of self-directed IRAs. She has served on the board of the Retirement Industry Trust Association (RITA) for over 17 years, including her former role as RITA President and Compliance Committee Chair. Kelli has written extensively about self-directed retirement plans, with articles published in REALTOR® Magazine, Texas REALTOR Magazine, and INVEST Magazine. Kelli received her Bachelor of Business Administration degree in Marketing and Management from Baylor University in 1988.
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