Susan MacNicol

Susan MacNicol has extensive experience in marketing and recruitment, with a focus on B2B and B2C marketing, digital strategy, market research, and employment branding. Susan worked at Strategic & Creative Marketing, Inc as a Managing Director, Consultant, where they drove sales and recruiting through strategic and tactical marketing, built client relationships, and trained a team of marketing professionals. Susan also worked at Adtalem Global Education, where they were a Recruiter/Talent Acquisition and Employment Branding specialist, responsible for developing recruiting processes, establishing relationships with campus leaders, implementing effective recruitment advertising campaigns, and increasing candidate referrals. In addition, they have held marketing positions at Experian, Nielsen, Charter Communications, Sears, OfficeMax, and Johnson & Johnson, gaining experience in various industries and roles. Susan started their career as a District Sales and Marketing Manager at Starz and later served as a Sr. Director of Marketing and Sales at HSA - High Speed Access. Throughout their career, Susan has consistently demonstrated their ability to drive results and contribute to the success of the organizations they have worked for.

Susan MacNicol obtained a BA in Marketing Communication from Columbia College Chicago. Susan then went on to earn a Master of Business Administration (M.B.A.) degree from Pepperdine Graziadio Business School. In terms of certifications, they obtained the following: Goldman Sachs 10,000 Small Businesses from Goldman Sachs 10,000 Small Businesses in December 2019, WBENC Scale Up Program from WBENC in June 2019, WBE & WOSB - Women Business Enterprise - Certified from WBENC in January 2019, WOSB - Woman Owned Small Business - Certified from WBENC in January 2019, Certified Transform Recruitment Marketer (CTRM) from SmashFly Transform Academy in January 2017, and Duolingo French Fluency: Elementary (Estimated) from Duolingo in February 2016.