Strategic Group
Rita Blackwell currently serves as the Fine Wine Sales Direct to Consumer Manager in the Luxury Wine Division at Penfolds, a role held since May 2023. In addition, Rita holds the position of Portfolio Specialist at Strategic Group since October 2017. Rita's educational background includes studies at the International Culinary Center, The Culinary Institute of America, and the Wine & Spirit Education Trust, equipping Rita with a strong foundation in culinary arts and wine expertise.
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Strategic Group
Strategic Group is an independently-owned, luxury marketing agency representing global clients in a hyper local setting. For more than twenty years, we’ve had the pleasure of connecting consumers directly with those brands that drive culture, enhance experience and elevate social currency. Our business operates in more than 40 markets across many functions, including but not limited to: Influencer Outreach, Private Client Resources, Educational Ambassadors, Sales Consultation, ATL Strategy and Special Events.