Michelle Irvin

Michelle Irvin has extensive experience in media buying, having worked as a Media Buyer at Strategic Media Services, Inc. since January 2014, and previously at The Moran Group and Jamestown Associates. Irvin’s expertise includes analyzing target audiences, designing media buying strategies, negotiating purchases across various platforms, and tracking competitor spending. Additionally, Irvin served as Social Media Co-director for Susan G. Komen for the Cure, where responsibilities included content creation and crisis management for social media, as well as contributing to fundraising initiatives. Initial professional experience includes a Marketing Internship at Trahan Holdings, LLC, focusing on client relations and event management. Michelle Irvin holds a Bachelor of Arts degree in Communication Studies from Louisiana State University.