Strategic Objectives
Dara Karasik is a skilled professional in the field of social and digital media, currently serving as a Social and Digital Media Specialist at Strategic Objectives since April 2023. Prior experience includes roles at 1Milk2Sugars Inc. from March 2021 to March 2023, where Dara held positions ranging from Digital Account Executive to Senior Digital Account Executive. Additional professional experience includes a Communications Intern role at Women in Occupational Health & Safety Society, focusing on supporting women in occupational health and safety, and various positions at Mad Radish, including Shift Supervisor. Education credentials include a Public Relations Graduate Certificate from Humber College and a Bachelor of Communications from Carleton University, along with a High School Diploma from Forest Hill Collegiate Institute.
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Strategic Objectives
Strategic Objectives is one of Canada's best public relations and marketing communications agencies. Headquartered in Toronto, with associates across the country, we partner with our big brand clients to create breakthrough, integrated marketing strategies that cut through the clutter with effective communications that make good news, build positive awareness and drive sales. From strategy development through mainstream, social media and influencer relations; to paid, earned, owned and shared digital content marketing; and real life special events and experiential activations in every nook and cranny across Canada – our innovative, results-driven team of PR pros taps the awesome power of PR to share, spread, and amplify our clients’ positive brand marketing messages. Strategic Objectives is a proudly women-owned business, and a certified Women Business Enterprise in Canada (WBE Canada); and Canada's most award-winning PR agency. Named IABC/Toronto PR Agency of the Year 2023, for ten of the last 13 years; Best of the Best Campaign of the Year 2023, and Best Mid-Size PR Agency in the World 2023, at the IABC Gold Quill Awards, our Strategic Objectives team of master storytellers has a proven-successful track record building, maintaining and protecting brands. We live up to our motto #wemakenews everyday! We are always on the lookout for exciting new clients and colleagues. Please contact us if you’re searching for innovative, multi-facetted PR with a passion for perfection. And please follow us on X @SO_pr and Instagram @SO_pr.ca