Strategic Objectives
Judy Lewis is a seasoned public relations professional and agency owner, serving as Co-founder and Partner at Strategic Objectives since 1983, where a commitment to delivering optimal solutions for client marketing and communications needs is paramount. Prior experience includes roles as a Story Producer at CTV from 1980 to 1983, focusing on story development and production for reality television, and as a Producer at CBC Radio from 1976 to 1980, where Judy crafted daily and weekly current affairs, lifestyle, and food shows. Judy holds a Bachelor of Arts degree in Communications from McGill University.
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Strategic Objectives
Strategic Objectives is one of Canada's best public relations and marketing communications agencies. Headquartered in Toronto, with associates across the country, we partner with our big brand clients to create breakthrough, integrated marketing strategies that cut through the clutter with effective communications that make good news, build positive awareness and drive sales. From strategy development through mainstream, social media and influencer relations; to paid, earned, owned and shared digital content marketing; and real life special events and experiential activations in every nook and cranny across Canada – our innovative, results-driven team of PR pros taps the awesome power of PR to share, spread, and amplify our clients’ positive brand marketing messages. Strategic Objectives is a proudly women-owned business, and a certified Women Business Enterprise in Canada (WBE Canada); and Canada's most award-winning PR agency. Named IABC/Toronto PR Agency of the Year 2023, for ten of the last 13 years; Best of the Best Campaign of the Year 2023, and Best Mid-Size PR Agency in the World 2023, at the IABC Gold Quill Awards, our Strategic Objectives team of master storytellers has a proven-successful track record building, maintaining and protecting brands. We live up to our motto #wemakenews everyday! We are always on the lookout for exciting new clients and colleagues. Please contact us if you’re searching for innovative, multi-facetted PR with a passion for perfection. And please follow us on X @SO_pr and Instagram @SO_pr.ca