Strategic Objectives
Sadie Tory is an experienced public relations and people strategy leader currently serving as the Director of PR & People at Strategic Objectives since October 2020. Responsibilities include developing PR strategies, managing client relationships, and overseeing the company's people-first culture through recruitment, performance management, and policy development. Previously, Sadie held positions including Senior Manager of Accounts and Culture and Account Manager at Strategic Objectives, where work encompassed a diverse range of clients. Prior experience includes roles at foodora as PR + Influencer Marketing Specialist, where strategies contributed to significant customer acquisition growth, and at Metro Inc. in various communication roles, where significant campaigns and community investment programs were managed. Sadie holds a Bachelor of Public Relations from Humber College and a Bachelor of Arts from the University of Guelph.
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Strategic Objectives
Strategic Objectives is one of Canada's best public relations and marketing communications agencies. Headquartered in Toronto, with associates across the country, we partner with our big brand clients to create breakthrough, integrated marketing strategies that cut through the clutter with effective communications that make good news, build positive awareness and drive sales. From strategy development through mainstream, social media and influencer relations; to paid, earned, owned and shared digital content marketing; and real life special events and experiential activations in every nook and cranny across Canada – our innovative, results-driven team of PR pros taps the awesome power of PR to share, spread, and amplify our clients’ positive brand marketing messages. Strategic Objectives is a proudly women-owned business, and a certified Women Business Enterprise in Canada (WBE Canada); and Canada's most award-winning PR agency. Named IABC/Toronto PR Agency of the Year 2023, for ten of the last 13 years; Best of the Best Campaign of the Year 2023, and Best Mid-Size PR Agency in the World 2023, at the IABC Gold Quill Awards, our Strategic Objectives team of master storytellers has a proven-successful track record building, maintaining and protecting brands. We live up to our motto #wemakenews everyday! We are always on the lookout for exciting new clients and colleagues. Please contact us if you’re searching for innovative, multi-facetted PR with a passion for perfection. And please follow us on X @SO_pr and Instagram @SO_pr.ca