Strategus
Mike Latka has a diverse work experience spanning various industries. Mike currently works as a Digital Sales Director at Strategus, where they focus on providing media buyers and digital advertising directors with diverse OTT/CTV display options and transparent measurement capabilities. Prior to this, they served as a Regional Media Account Executive at MNI Targeted Media, where they managed media accounts in central Florida. Mike has also worked at iHeartMedia, where they held the positions of Senior National Account Executive and National Media Consultant. Mike began their career as a Logistics Account Executive at Total Quality Logistics and also worked as a Licensed Sales Producer at Allstate. Additionally, Mike gained sales experience at Menards and worked as Grounds Maintenance Staff at Meridian Entertainment Group.
Mike Latka attended Lansing Community College from 2007 to 2009, where they studied Business Management. Afterward, they pursued a Bachelor's Degree in Bachelor of Science Business Administration with a Minor in Economics at Central Michigan University from 2009 to 2014.
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Strategus
Strategus revolutionized the advertising industry by running the first-ever programmatic CTV campaign in 2015 and it continues to push the industry forward with its CTV expertise and experience. The Strategus platform delivers audience-centric campaigns to CTVs and other streaming devices by leveraging premium data partnerships, curated publisher deals, and custom audience targeting techniques. As an innovation leader in data-driven CTV advertising, Strategus provides a full suite of managed services including attribution, targeting, optimization, reporting, and analysis. Strategus has been recognized on the Inc. 5000 list, as one of the fastest-growing companies in the US for five consecutive years. Find Strategus online or follow us on Facebook, Twitter, or LinkedIn.