David Ashcroft

David Ashcroft is an accomplished leader with extensive experience in business transformation across various sectors. As Founder and CEO of Stratex Plus since October 2022, David focuses on delivering operational excellence for mid-cap private equity backed businesses and high-growth enterprises. Prior roles include Head of Business Transformation at The Retearn Group, where David led initiatives to achieve sustainable strategic outcomes, and Group Transformation Director at Serco, overseeing a new Global Operating Model. David's expertise extends to previous positions as Managing Director at Optima Legal and Head of BPO Services EMEA at Computer Sciences Corporation, demonstrating a consistent track record of driving transformational change and operational efficiency. Educational qualifications include a BSc(hons) in Environmental Sciences from Lancaster University.