Strathberry
April Fraser is an experienced ecommerce professional with a strong background in managing online operations for various brands. Currently serving as the Ecommerce Manager at Strathberry since April 2021, April has previously held positions such as Online Visual Merchandising Executive at MATCHESFASHION and International E-Commerce Manager at TOAST. April's expertise includes overseeing e-commerce initiatives, product lifecycle, inventory management, and visual merchandising, with roles at luxury brands including Lee Mathews and Mon Purse. April began the career at Josh Goot as Sales and Communications Manager and has a Bachelor of Management from the University of Technology Sydney.
Strathberry
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Strathberry is an Edinburgh based luxury label founded in 2013. We create leather goods, handcrafted in Spain by the finest artisans, using high quality materials. Strathberry products are defined by clean lines and a signature bar closure. Captivated by the craftspeople they encountered during their travels in Spain, Guy and Leeanne Hundleby were inspired to create a luxury label in their native Scotland. With no formal training, they began making intricate paper models of their bag designs inspired by the iconic bar closure found on a vintage music case. Their dedication to creating a product of unparalleled design and quality has attracted collaborators from the global fashion community, who are are now permanent members of the Strathberry family.