Edith Siddondo

Edith Siddondo is a seasoned financial professional with extensive experience in finance management and coaching. As the Founder and CEO of Profit Acumen since January 2020, Edith authored "My Money Journal" and spearheads programs aimed at empowering individuals to make informed financial choices. Currently serving as a Financial Empowerment Trainer at Strathmore University and a Board Member at Pacis Insurance Company Ltd, Edith holds the role of Director of Finance and Business Support at Sid Consult Ltd, focusing on virtual financial services for clients. Previous positions include Financial Director overseeing outsourced finance operations, Head of Financial Projects at Essar Telecom Kenya Limited, and various finance roles across reputable organizations such as Kenya Airways Ltd and Airtel Kenya Ltd. Edith's educational background includes a Bachelor of Commerce from the Catholic University of Eastern Africa, CPA certification from Strathmore University, and Money Coaching Certification from The Money Coaching Institute.